Designing and constructing an efficient and effective website is a multifaceted process. From logo development (branding) to launch, a web design team has numerous milestones to achieve before the website is launched “live.”
For over six years Tribe 2 Studios has provided graphic art and creative services to clients in SW Washington, the Portland, OR Metro area and beyond. Website design is at the forefront of their creative services. As such, the guys at Tribe design and construct websites that create a powerful connection to the brand the website represents. Furthermore, the website’s soul purpose turns a transaction into an experience and a customer into a fan.
The Tribe 2 motto, ‘Show Your Soul’, represents their faithful determination to capture a businesses’ personality, voice and character. Attracting customers to a website is difficult. Moreover, keeping customers engaged, interested and, in some cases, entertained with a web presence requires experienced web design professionals.
Tribe 2 excels at web design. They create websites that evoke a visceral and emotional connection to customers. Determined to uphold and sustain their unique approach to web design, the guys at Tribe are collaborating with local and talented individuals who understand the Tribe 2 web design process.
Keeping up with content
A key component to any web design project is content. Content is King!
But why is content so important to the web design process?
- Written content is the fuel that search engines run on
- Compelling and easy-to-scan content fulfills a website user's needs
- Words and images are necessary for flawless website navigation
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| Feed the Machine |
Feed the machine
Search engines need fuel to run on, and words are the fuel. Despite how visually stunning and aesthetically pleasing a website can be, a website is ineffective without written content. And, search engines only recognize words. A website must be searchable if it’s going to attract customers (traffic). Therefore, SEO techniques must be employed into a website design project.
But what is SEO exactly? Search Engine Optimization (SEO) is the strategic use of keywords, written content and web code. SEO is woven into the architecture and infrastructure of a website optimizing the website's searchability.
The acronym SEO has affixed itself into the web design lexicon. Savvy website designers either ‘have the know how’ or work with others who know how to employ SEO techniques into the architecture and infrastructure of a website. The guys at Tribe understand the value of SEO; moreover, they are collaborating with a professional web content developer who provides this essential service.
Website users scan they don’t read
It’s true, website users are fickle. The next website is only one click away. Web usability experts agree that a website visitor’s attention span is six seconds!
In the next six seconds I will explain why this is true.
A website visitor needs to know subconsciously who you are, what you do and how to navigate your website. Times up!
That’s the attention span of a typical website visitor. The next website is one click away.
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| Image from Steve Krug's website usability book "Don't Make Me Think" |
This being the case, the guys at Tribe work closely with their content developer to address this paramount website design and usability issue.
Every picture tells a story
Images and words make up most of the content on websites. However, both of these crucial content elements must serve a purpose.
The guys at Tribe are imagery experts. They work hard to capture the perfect imagery that represents their client’s brand. Their design process is about inner discovery and outer expression, Show Your Soul.
Their professional web content developer collaborates with them every step of the way. The web content developer carefully crafts the written words so they compliment and support the images used on any website design project.
Images and words help website visitors navigate through a website. They should guide the website visitor seamlessly, flawlessly and subconsciously. The bottom line, don’t make the user think!
Growing and knowing how to please clients
Tribe 2 is a growing graphic design and creative services firm. They want to continue sharing the love, and showing the love, with their rapidly growing client-base.
To better serve their clients and the community (our Tribe), Tribe 2 is collaborating with artists, writers, savvy web coders and other local and talented individuals who will share and contribute to the Tribe 2 business paradigm.
Tribe 2 and their developing team of professionals love their work and they want to share the love with you!
Thanks for u r information
ReplyDeleteits very useful
thank you for the post, i was originally looking for the definition of Easy to scan content in Website usability terms and came across this. pretty interesting.
ReplyDeleteloved your statement "website users scan they dont read, the next site is a click away" :) great work.